Rising Star Program

Everything a young rising star needs to know to get started in music

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I'm Katrina also affectionately known as Kat and KL :-)

I manage recording artists at various stages of their careers from legacy artists to rising stars and many in between. My current roster includes platinum selling and Juno award winning artist Shawn Desman, r&b/soul singer, film composer, and Sephora Canada collaborator TiKA, soul singer and TedX talk speaker Danielle Ponder, and emerging pop artist Kayla Diamond. To learn more about me and the artist's I work with you can check me out HERE

I created the RISING STAR PROGRAM to help rising stars develop their talent and help their parents navigate the industry. This program is for singers who want to explore singing as a career option but don't know how or where to start. If you are an emerging artist (or if you are the parent or guardian of a rising star) this program can help you nurture that talent and navigate the industry so you can focus your time and resources in the most efficient and effective areas.

If you're saying to yourself "but I don't have any music"

THAT'S PERFECT! This program is for rising stars who don't have an EP or album completed. Maybe you have a song or 2 recorded or maybe you don't have any songs recorded at all. It's all good. You're in the right place!

(**if you have music ready for release my "Release Strategy Program" would be a better fit for you. Click HERE to learn more about the Release Strategy Program)

THE RISING STAR PROGRAM IS FOR YOU IF YOU (or your son or daughter)...

  • love to sing!
  • are still finding your voice and developing your sound
  • are getting on stage any chance you can (i.e. school, choir, pageants, talent competitions etc.)
  • don't know where to find the music industry community in your area
  • are filled with uncertainty when it comes to taking your talent to the next level
  • wonder what "the next level" would look like for you
  • need help getting your talent seen and heard (original music or covers)
  • are not sure where to focus your energy
  • need some guidance from an industry expert who can help you reach your goals more quickly and efficiently

IF YOU (or your son or daughter) FIND YOURSELF SAYING...

  • Where do I find other songwriters and producers to collaborate with?
  • What can I do to get on stage more often?
  • How can I maximize YouTube and IG so more people can hear me sing?
  • How can I start building my network in the music industry?
  • How do I get started?



The course is a 5 week online program that will walk you through all the steps you need to:

  • Find your voice
  • Improve your stage show
  • Establish your online presence
  • Make songwriting a regular part of your routine
  • Perform more gigs
  • Build your network
  • Improve your social engagement


  • How to prepare for a photoshoot
  • How to prepare for live shows
  • How to set up all your socials & start building your audience
  • How to start building your team of creatives


The course is a 5 week online program. Content is launched each week and includes multiple lessons to help you get started in music and to grow your audience online. The content is delivered via:

  • Videos
  • Screencasts
  • Downloadable worksheets
  • Downloadable Resource sheets


  • Concrete steps to grow your career in music
  • A clear understanding of who you are as an artist
  • Ability to set up all your socials with a strategy to increase engagement
  • Clarity on where you should focus your energy
  • Access to resources you need to develop your music
  • Knowledge on how to start building your team
  • More confidence knowing you are moving with strategy

**If you're like to learn more about me and if I'm the best person to help you reach your goals you can check out my bio below or you can go to my company website HERE to learn more.

Your Instructor


Owner and president of the artist management company KL Management whose roster includes platinum selling and Juno Award winning artist and producer Shawn Desman, r&b/soul artist, composer and Sephora Canada collaborator TiKA, and New York based soul singer, TedX speaker and former public defender Danielle Ponder. KL has also worked with various talent from the Family Channel.

Together with her clients KL has garnered MMVA Video of the Year, 3 Socan #1 Awards, Socan Pop Song of the Year, and numerous chart topping and platinum and gold singles. Her clients have also performed with Sir Elton John, toured with Backstreet Boys, Selena Gomez, We Day, and have opened for John Legend, NAO, SWV, Nas, Sabrina Carpenter, The Vamps among many others.

KL executive produced the film "ALIVE" in partnership with MUCH which starred Shawn Desman, Kaitlyn Leeb (Heartland), Melinda Shankar (Degrassi), and K.C. Collins (Lost Girl). The film was the cornerstone of an innovative campaign to promote Desman's album of the same name. The premiere grew its time slot by 145%, won “Outstanding Short Film” at ReelWorld Film Awards, garnered nominations including: “Best Youth Program/Series” and “Best Direction in Youth Program/Series” at the Canadian Screen Awards, “Best TV Drama Cinematography” at the Canadian Society of Cinematographers Awards, “Best R&B/Soul Recording” at the Juno Awards, and Best Pop Music Video at MMVA’s.

She also serves on the board of directors for Manifesto; a contemporary youth arts and culture platform, producing carefully curated programming in music, visual arts, dance and more for over 10 years through concerts, art shows, block parties, workshops, summits, and flagship event Manifesto Festival of Community & Culture.

Course Curriculum

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