Artist Branding 101

Everything you need to know to create your vision, establish your brand, and clarify who you are as an artist

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The ARTIST BRANDING 101 PROGRAM is an online course for emerging artists who need help creating their brand, defining their aesthetic, and establishing a clear path to finding their target audience.


- an emerging artist

- currently struggling with communicating who you are as an artist

- not quite sure what branding is or what it looks like

- unsure how to simplify ALL your branding ideas into a clear and cohesive brand identify

- need someone to help you create a step by step brand strategy


- know you need a solid brand but not sure where to start

- have so many ideas you find yourself losing momentum

- have difficulty reaching your ideal audience (or maybe you don't know who you audience is or where to find them)

If you answered YES to any of these THIS PROGRAM IS FOR YOU!

ARTIST BRANDING 101 walks you through the process of clarifying who you are as an artist, the impact you want to make, and creating and developing your brand. It will give you an effective strategy to:
- clarify your values and vision
- define your brand

- hone your aesthetic

- identify your target audience
- establish your online presence
- expand your reach


Content is delivered each week and includes:

- videos

- screencast videos

- downloadable worksheets

- downloadable resource sheets


- clear understanding of your brand and aesthetic

- clarity on who you are as an artist and where you fit in the marketplace

- better understanding of who your fans are and where you can find them

- the resources you need to create a pitch deck or proposal for potential partners

- clarity on the exact action steps to generate momentum in your music career

- more confidence knowing in who you are as an artist!

If you are trying to figure out your image, and clarify who you are as an artist and what that looks like visually ARTIST BRANDING 101 will give you the strategy you need to solidify your brand.

Your Instructor


Owner and president of the artist management company KL Management whose roster includes platinum selling and Juno Award winning artist and producer Shawn Desman, r&b/soul artist, composer and Sephora Canada collaborator TiKA, and New York based soul singer, TedX speaker and former public defender Danielle Ponder. KL has also worked with various talent from the Family Channel.

Together with her clients KL has garnered MMVA Video of the Year, 3 Socan #1 Awards, Socan Pop Song of the Year, and numerous chart topping and platinum and gold singles. Her clients have also performed with Sir Elton John, toured with Backstreet Boys, Selena Gomez, We Day, and have opened for John Legend, NAO, SWV, Nas, Sabrina Carpenter, The Vamps among many others.

KL executive produced the film "ALIVE" in partnership with MUCH which starred Shawn Desman, Kaitlyn Leeb (Heartland), Melinda Shankar (Degrassi), and K.C. Collins (Lost Girl). The film was the cornerstone of an innovative campaign to promote Desman's album of the same name. The premiere grew its time slot by 145%, won “Outstanding Short Film” at ReelWorld Film Awards, garnered nominations including: “Best Youth Program/Series” and “Best Direction in Youth Program/Series” at the Canadian Screen Awards, “Best TV Drama Cinematography” at the Canadian Society of Cinematographers Awards, “Best R&B/Soul Recording” at the Juno Awards, and Best Pop Music Video at MMVA’s.

She also serves on the board of directors for Manifesto; a contemporary youth arts and culture platform, producing carefully curated programming in music, visual arts, dance and more for over 10 years through concerts, art shows, block parties, workshops, summits, and flagship event Manifesto Festival of Community & Culture.

Frequently Asked Questions

When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.

Get started now!