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Release Strategy Program
Welcome - Week 1
Intro to Release Strategy Program (5:25)
Week 1 - Lesson 1 - Vision, Values, Strengths (25:28)
Week 1 - Lesson 2 - Build Your Brand (29:02)
Week 2 - Branding & Identity
Intro to Week 2 (12:20)
Week 2 - Lesson 1 - Creating your mood board (47:39)
Week 2 - Lesson 2 - Discovery & Connection (21:51)
**BONUS - Brand Assets
Week 3 - Target Audience, Finding Your Fans!
Intro to Week 3 (3:15)
Week 3 - Lesson 1 - Target Market (25:47)
Week 3 - Lesson 2 - Colleague Analysis (9:14)
Week 3 - Lesson 3 - Pulling It All Together (4:22)
Week 4 - Assimilation Week
Intro to Week 4
Week 4 - Resources
Week 5 - Marketing Strategy
Week 5 - Lesson 1 - Marketing Strategy (39:19)
Week 5 - Lesson 2 - Spotify Strategy (29:35)
Week 5 - Lesson 3 - Strategy Template (15:00)
**BONUS - Apple for Artists
Week 6 - Release Strategy
Intro to Week 6 (6:18)
Week 6 - Release Strategy (14:54)
** BONUS - how to add a direct Spotify link to your song in Instagram Stories (1:01)
** BONUS - Spotify Research
** BONUS - How to animate your photos w/ Enlight Pixaloop (3:57)
** BONUS - How to create FREE branded content w/ Wave.video
Week 2 - Lesson 1 - Creating your mood board
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